If you have a website, you should be utilizing some form of analytics to track activity and traffic. If you have a storefront, you very likely could tell me approximately how many people come into your store on a daily basis and how much your average customer spends, right? Your website should be the same way, you should be looking at analytics at least weekly. See how long people are on your site, what pages they are viewing, etc. This tells you what’s working and what you need to change.
The beauty of analytics is that basically have a survey of what your customers think right in front of you. If your bounce rate is 85% your customers don’t like something about the home page. If they go into your inventory and spend a long time there they really like what they see. As a small business you need all the power you can get, and utilizing analytics helps harness that power.
Aren’t sure how to use analytics, need a website or a new website? We can help check us out at coppermoonwebdesign.com
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