How Does Your Customer Find Info About the Community?
Pew Research Center recently released a study on how people learn about their local community. As a business owner this information is very important when determining what your local marketing strategy should be. The study revealed media habits based on demographic, not surprisingly over 40 relied on more traditional forms of information, where as the younger crowd turned to the internet. This information comes directly from the study:
“If someone is under age 40, she tends to get the following kinds of local news and information from the following
- Internet: weather, politics, crime, arts/cultural events, local businesses, schools, community events, restaurants, traffic, taxes, housing, local government, jobs, social services, and zoning/development
- Newspapers: crime, arts/cultural events, community events, taxes, local government, jobs, social services, zoning/development
- TV stations: weather, breaking news, politics, crime, traffic, local government, and social services
- Radio: traffic
- Word of mouth: Community events
If she is 40 or older, she tends to get the following kinds of news in the following places:
- Newspapers: politics, crime, arts/cultural events, local businesses, schools, community events, restaurants, taxes, housing and real estate, government activities, jobs, zoning/development, social services
- TV stations: weather, breaking news, politics, traffic, crime
- Internet: local businesses, restaurants”
The information reveals a great deal, not only about having a web presence from your website, but other sources such as review sites like “Urban Spoon” or “Yelp.” Read the full study report here on PEWinternet.org.
If you aren’t reaching your local audience with your online presence let us know, we can help!
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