Did You Know-You Should Be Using Anaytics

If you have a website, you should be utilizing some form of analytics to track activity and traffic. If you have a storefront, you very likely could tell me approximately how many people come into your store on a daily basis and how much your average customer spends, right? Your website should be the same way, you should be looking at analytics at least weekly. See how long people are on your site, what pages they are viewing, etc. This tells you what’s working and what you need to change.

The beauty of analytics is that basically have a survey of what your customers think right in front of you. If your bounce rate is 85% your customers don’t like something about the home page. If they go into your inventory and spend a long time there they really like what they see. As a small business you need all the power you can get, and utilizing analytics helps harness that power.

Aren’t sure how to use analytics, need a website or a new website? We can help check us out at coppermoonwebdesign.com

Coppermoon is a full service Web Design & SEM firm which aims to help businesses compete in this digital age. Follow us on Twitter or Facebook for updates.

Keys to an Effective Internet Marketing Campaign: Step 5

A critical piece of the internet marketing campaign is analytics. Analytics will help you understand how people are finding your site, which pages they are viewing and how long they stay. This helps you focus your efforts and make adjustments to your site.  For example, if a lot of people are finding your site but then immediately leaving without going to another page (this is called having a “high bounce rate”) it could mean that you need to work on the quality and content of your site.

Studying the analytics of your site is vital to track the success of your marketing campaign and to determine adjustments. There are several analytic services out there, but the Google service is free and quite easy to use.

Coppermoon is a full service Web Design & SEM firm which aims to help businesses compete in this digital age. Follow them on twitter or facebook for updates.